Frenchman’s Reef - Westin & Buoy Haus | USVI
Industry
Hospitality Investment Documentary
Scope
Video Production Social Media
production introduction
We had the pleasure of collaborating with Fortress Investment Group and their subsidiaries, including Marriott International, Westin, Buoy Haus, and Aimbridge Hospitality for this project.
Working closely with the onsite hotel and resort staff, as well as various vendors, we successfully delivered a range of content within a tight timeframe.
Short Documentary Production
For this deliverable, we created a concise 2-3 minute version of a comprehensive 20-minute documentary for our client. The video included onsite ground footage captured by our team in a multitude of locations around the globe, along with interviews captured by several key figures.
Social Media Reels & Clips
Scope
In April 2021, Fortress Investment Group acquired the 486-key Frenchman’s Reef Resort in St. Thomas, US Virgin Islands. Originally built in 1973, the resort had been heavily damaged by hurricanes in 2017. Leveraging their experience from repositioning the Westin Grand Cayman, Fortress saw significant potential in Frenchman’s Reef. After acquiring the property comprehensively renovating it, upgrading it to a Westin/Autograph Collection hotel, and re-imaging it’s amenities the resort finally was opened.
Objectives:
The primary objective was to produce a suite of high-quality video content that captured the the successful transformation of the property, the expected performance of the asset, and the ESG initiatives undertaken by Fortress geared toward current and prospective investors.
The first piece of marketing collateral would be a 2-3 minute video to be used on the Fortress Website / sent to Investors — whilst the second was a long-form video (10-15 minutes) that would be played at their conference.
CLIENT FEEDBACK & Results
We are thrilled to share the positive feedback we received from Fortress Investment Group following our work on the Frenchman’s Reef Resort project. The client was highly impressed with the quality and efficiency of our production, praising our ability to deliver exceptional content within the tight schedule.
As a result of our successful collaboration, Fortress Investment Group has continued to hire us for several other productions worldwide. Over the span of just six months, we have now captured and put together over 10 additional projects for them. The client has left us incredibly positive reviews, highlighting our professionalism, creativity, and dedication. We are proud to have built such a strong relationship with Fortress Investment Group and look forward to continuing our partnership on future projects.
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